Sky has announced one of its most major advancements in the history of the company, Sky Q.
Sky Q is a not only a new set-top box but also touted as a new way of watching television.
Primarily, Sky Q will mean Sky can start broadcasting in 4K UHD resolution. This will be a premium service that costs extra, just as HD did when Sky first launched that.
The box will allow viewers to watch and record several shows at the same time on multiple devices in the home.
The Sky Q interface is more intuitive than the current offerings, relying more on pictures to make the experience more accessible.
The divide between online catch-up TV, live broadcast and recorded shows is going to become more blurred thanks to the new user interface. It will also be able to learn a viewer's tastes to tailor the options available based on favourites. Much like Netflix and Virgin Tivo currently offer.
Sky Q is being introduced to allow Sky to stay competitive while over-the-internet services like Netflix, Apple and now BT offer on demand content for affordable prices.
Sky Q should be available from early 2016.
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